Margarida Ximenes | Short-Term Rental & Tourism Freelancer

Services

What's making your day harder than it needs to be?

Here's what I take off your plate, and how.

📅

Guest & Reservation Management

The problem

You're managing messages across Airbnb, Booking, WhatsApp and email at the same time, while welcoming guests, handling maintenance and closing new bookings. Something always falls through. A message goes unanswered. A guest feels ignored. A review suffers.

What changes

Every guest gets a fast, warm and professional response. Check-ins and check-outs are taken care of. And you stop losing sleep over what you might have missed.

How I do it

Booking requests and inquiry management
Check-in and check-out management
Guest communication: pre-arrival, during stay and post-checkout
In-stay support: handling requests, complaints and special needs
Review monitoring and professional responses
Coordination with cleaning and maintenance teams

Pricing

From €20/hour. Also available as a monthly retainer or custom package.

Let's talk in a meeting to find what fits best.

🔌

Profile Setup & Optimisation

The problem

Your business is listed on Airbnb and Booking, but the descriptions are generic and the photos don't show your space at its best.

What changes

Your listings work for you. Clear, compelling descriptions. Optimised profiles that show up better in search results and convert more visitors into bookings.

How I do it

Airbnb and Booking.com profile optimisation
Listing copy: titles, descriptions and house rules

Pricing

From €250.

The problem

You're using spreadsheets or multiple disconnected platforms to manage your property. Each distribution channel shows a different rate. You get a booking through one channel and rush to close the dates everywhere else.

What changes

One centralised, organised place where you manage your property without the headaches.

How I do it

I handle the initial setup of your presence on distribution platforms — from channel manager configuration to full setup (channels + channel manager + pricing and rate strategy).

Pricing

From €500.

The problem

Managing multiple distribution channels isn't for you — prices that need updating for different seasons, dates that need closing, a constant back-and-forth you'd rather not deal with.

What changes

That headache is gone. With all channels centralised in one place, management becomes far simpler — with someone experienced defining the best strategies so you don't have to check what needs doing every day.

How I do it

Distribution channel management
Rate management
Availability management

Pricing

From €300/month.

📱

Social Media & Online Presence

The problem

Your business looks amazing in person, but online it's almost invisible. Your Instagram hasn't been updated in weeks, your Google profile is incomplete, and potential clients are booking competitors who show up consistently and look good doing it.

What changes

Your business has a consistent, attractive online presence that reflects the real experience. Clients discover you, trust what they see, and choose you over the competition.

How I do it

Content strategy tailored to your business and audience
Post creation: copy, visuals and video scripts
Scheduling and publishing
Hashtag and local SEO strategy
Community management and comment responses (available from the Growth pack)
Monthly performance report
1 social network of your choice: Instagram or TikTok

Does not include content creation. Content is created by the client and sent for possible editing.

Pricing

From €250/month (8 posts). Higher volume and custom packages available.

Let's talk in a meeting.

🎥

UGC Content & SEO Strategy

The problem

You need content that truly conveys what your business or experience is. Not staged photos or generic descriptions. And you need that content to reach the right people at the right moment — on Google, Instagram or TikTok.

What changes

You have authentic, compelling content that shows your business as it really is, backed by an SEO strategy that makes sure it gets found by clients who are already looking for what you offer.

A blend of existing content (or content you have usage rights to) that gets recycled with an effective SEO strategy applied. You provide the content — photos and videos. I create the copy, captions, voice-over scripts and SEO strategy.

UGC editing of client material
Copy and SEO in 2 to 3 languages (PT, EN, ES)
8 to 16 videos per month, depending on the package

Pricing

From €400/month.

A writing-only service — I analyse which keywords best fit the business and create optimised content for websites, listings, social media descriptions, blog articles, local guides and more.

Structural keyword research
Audit and optimisation of the main website pages
Google Business Profile optimisation
Blog articles/local guides and post/listing descriptions (monthly)

Pricing

From €250/month.

I visit your business or experience in person and create authentic, exclusive content through the creator's lens.

Shot with professional equipment (iPhone 17 Pro, drone, gimbal, lavalier microphones and LED lighting).

Exclusive raw image/video bank
Edited final videos, SEO-optimised and ready to publish (PT, EN, ES)

Pricing

On request (travel and accommodation costs covered by the client).

⚙️

CRM & Sales Management

A closed-project solution designed for tour, experience and tourism animation companies that want to eliminate manual control in spreadsheets. I centralise your entire client database and organise your quote request and booking funnel into a 100% visual, practical and intuitive system.

What's included

Sales Pipeline design (Funnel)
Client & Partner database
Basic resource allocation
Productivity automations
File centralisation
Simplified process manual
Onboarding session

Pricing

From €400 (one-off project).

🤝

Virtual Assistance & Operations

The problem

Are you the one answering every email, scheduling every task and chasing every loose end? Because there's no one else to do it, right? Admin work is eating the hours you should be spending on guests, growth or simply taking a break.

What changes

You get a reliable extra pair of hands handling the day-to-day admin and operations, so you can step back from the inbox and focus on running and growing your business.

How I do it

Email and calendar management
Scheduling and coordination with suppliers, cleaning teams and contractors
Research, data entry and document organisation
Drafting and proofreading communications (PT, EN, ES)
Task and project follow-up to keep everything on track
Recurring reports and general admin support

Pricing

From €20/hour. Also available as a monthly retainer or custom package.

Let's talk in a meeting to find what fits best.

Not sure where to start? Tell me what's making your life harder and we'll figure it out together.

Get in touch

Work

Real work. Real results. No fluff.

Technology · FoodTech · Glovo

🎓

Salesforce Migration, Training & Process Documentation

At Glovo, a company in constant growth, was migrating to a new version of Salesforce and the existing platform was underused, with no formal training and critical knowledge trapped in a few people's heads. As Salesforce Ambassador, I worked alongside a multidisciplinary team to deliver training to the entire Glovo Portugal team, create standardised processes and implement an error reporting system for IT. I was responsible for giving feedback to the Delivery Hero development team on the UI/UX of versions under development, contributing to a more user-friendly workflow before launch. In addition to the general team training, I was also responsible for delivering training to the entire PT Sales team on the new feature called Sales Ecosystem.

Result

Successful migration

Real adoption across all teams · Sales Ecosystem successfully adopted · Knowledge documented

Travel · Restel / Hotusa Group

📈

Commercial Account Management & Revenue Growth

I managed a portfolio of 500+ travel agencies across Portugal. My main role was to direct their accommodation sales to Restel's platform, one of the largest hotel distribution platforms in the world. I recruited new agencies, negotiated payment terms as an incentive, monitored sales performance and defined action plans to meet targets. I was the agencies' point of contact for any situation. All of this during one of the most disruptive periods in tourism history: the COVID-19 pandemic.

Results

Sustained revenue growth

+58% in year 1 (2018–2019) · +291% YoY in post-pandemic recovery (2021–2022)

Technology · FoodTech · Glovo

🤝

Full Sales Cycle (30 Days) & Team Leadership

As an Inbound Sales Executive, I acquired 70+ new partners per month for a delivery platform, managing them through their first 30 days to ensure they became active and healthy. I managed and cleaned the sales funnel from the website form, creating and maintaining the pipeline. Thanks to my performance as a Top Performer, I took on a project as Junior Team Lead (interim), where I began supporting the team, helping resolve issues, defining strategies to hit targets and reporting challenges and improvement opportunities, working directly with the Team Leader and the HQ Sales department.

Results

€48K GMV

Best month (May 2025) · Monthly avg €10K–30K · 70+ partners/month · 43–60% on target

Personal Brand · Kobold (Vorwerk)

🏠

Kasa Saudável — Personal Brand & Digital Demo

As a Kobold (Vorwerk) consultant, I created the personal brand Kasa Saudável to represent my sales work for the cleaning system, bringing in over 30 loyal clients. I developed digital content for my online presence and produced videos demonstrating how each piece worked and its cleaning results, creating my own online demo.

Result

Demo model adopted by the brand

The presentation I created was adapted by Kobold itself, which now has an official digital online demo format used by other brand consultants.

Beauty Studio · Social Media Management

✨

Virtual Assistance & Social Media Management

Between 2024 and 2025, I was the virtual assistant and social media manager for Joana Salvador Beauty Studio, responsible for virtual assistance and social media management for the brand, including bio updates, content creation and online presence management. I developed digital presence to support the promotion of certified training courses, and created a Typeform dedicated to lead capture for the lash training, designed to be reusable for future campaigns.

Result

Digital presence restructured

Lead capture system implemented · Content and bio updated

BEAUTY STUDIO

💄

Brand Strategy & Repositioning

As Social Media Manager & Strategist for Joana Salvador Beauty Studio and its professional products brand Ballerena, I lead the strategic reactivation plan for both brands — from repositioning to building authority in the sector.

Status

Ongoing

Active project

Ongoing

Does any of this sound like your situation?

Let's talk about it

About

Hi, I'm Margarida.

I've spent most of my career in and around accommodation and travel, and I know firsthand what it takes to keep guests happy, operations running and a business looking its best.

I studied Hotel Management specialised in Accommodation, and spent 6 years working in hotel reception and as a night auditor, managing reservations, guest requests, complaints, check-ins and check-outs on a daily basis. I've worked with various PMS and Channel Manager systems. I know what a busy check-in looks like, what happens when a guest's request gets missed, and how much a well-written review response can change a business's reputation. After all, reception has always been considered the nerve centre of a hotel and the guest's first impression of the property. The one that stays with them.

After that I spent 4 years as Business Development Manager at Restel, a global hotel distribution platform part of Hotusa Group, the parent company of Eurostars and Exe Hotels. I managed a portfolio of 500+ travel agencies across Portugal, building commercial relationships, driving sales and acting as the bridge between the agencies and the reservation centre.

I then moved into tech, spending almost 4 years at a food tech company where I led partner acquisition and onboarding, managed CRM adoption as a Salesforce Ambassador, and built the kind of operational processes that make businesses run without constant firefighting. That chapter gave me real fluency in digital tools and systems that I now bring back to where my heart has always been: the accommodation and tourism world.

"What I kept seeing: great businesses run by people who are brilliant at what they do, but overwhelmed by everything that surrounds it. The platforms, the messages, the content, the systems. Most of it can be handled remotely, by someone who understands the industry. That's where I come in."

I work remotely with local accommodation owners, boutique hotels, tour guides and tourism activity companies, in Portugal and internationally. I speak Portuguese, English and Spanish, which means I can work with your clients and your content in three languages.

When I'm not working, you'll find me travelling, discovering new restaurants and building Razuberii, my travel and lifestyle blog that will soon be available and will also be my live proof of what I can offer you.

See how I can help Get in touch